CRM Software for Small Business Drives Revenue

Customer Relationship Management software automates a business’ sales and marketing process.

Do you know the process that turns your leads into prospects and your prospects into paying clients? Are your sales people organized around this process? Do they spend their time moving viable leads and prospects through the process of buying or do they spin their wheels on unproductive and unprofitable activities?

CRM software is a key ingredient for answering these critical business questions and accelerating revenue.

The most popular but least effective way for a small business to manage customer relationships is with Microsoft Outlook. But Outlook is not a CRM in any shape or form.

The second most popular CRM solution is ACT! Check them out at http://www.act.com for more information. This is real software that you install and maintain on your computers. Running software on your own computers is now called ground computing.

The third most popular CRM solution for small business is the internet-based SalesForce.com. Check them out at http://www.salesforce.com for more information. This is software to which you subscribe and use from your web browser over the internet. Running software on the internet is called cloud computing.

ACT! and SalesForce.com are true CRM solutions and they can really help you grow your bottom line. In the coming super-competitive economy (hey, we’re there already!), CRM solutions are a necessity.